Top 5 Health and Fitness Apps in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the health and fitness app market in Kenya showed varied performance across the top five apps on a unified platform, as reported by Sensor Tower.

Flo Cycle & Period Tracker from FLO HEALTH UK LIMITED saw its weekly revenue fluctuate, with a notable peak at approximately $2.2K in late November. Downloads began strong at around 10K but dipped mid-quarter before recovering to over 6K by the end of December. Weekly active users initially increased to 341K before experiencing a gradual decline to 266K.

Strava: Run, Bike, Walk maintained a steady revenue with a peak of $1.2K in the last week of December. Downloads surged to over 2K at the end of the quarter, while active users saw a slight decrease from 13K to 9.8K.

MyFitnessPal: Calorie Counter experienced stable revenue, peaking at around $447 in October. Downloads remained modest, but there was a notable increase to 808 in the final week. Active users grew from 2K to 2.8K by the end of the quarter.

Calm demonstrated consistent performance with revenue peaking at $323 in November. Downloads were steady, reaching 158 by the end of December, and active users hovered around 1.5K throughout the quarter.

Fitbit: Health & Fitness had a peak revenue of $273 in early November. Downloads and active users showed stability, with a slight increase in activity at the quarter's close.

For more detailed insights and data, visit Sensor Tower's platform.